Not long ago, we mentioned that cosmetic and plastic surgery procedures are on the rise in the United States, with nearly 2 million procedures being performed annually. As we look over the data from the American Society of Plastic Surgeons, a few really interesting trends are starting to emerge, and we’ll explore them here.
When you include non-invasive procedures, the number of cosmetic procedures has nearly doubled since 2000. What’s driving this uptick? Muscle inhibitors such as Botox, Dysport and Xeomin are leading the way, while fillers such as Voluma, Juvéderm, Restylane and Radiesse come in a close second. We regularly perform each of these procedures at our Reno office, with patients experiencing very little discomfort. As with most procedures, you can expect a few days of swelling or bruising after your visit. Based on the number of these non-invasive procedures my wife, Dr. Jennifer Janiga, has performed lately, it’s fair to say Reno and northern Nevada are keeping up with the national trends.
Another trend worth noting is breast augmentation, a surgical procedure that remains the most popular among all cosmetic surgeries. Breast augmentation is followed closely by Liposuction, nose reshaping, eyelid surgery and tummy tuck. Each of these is a standard cosmetic procedure and should be performed by a board-certified plastic surgeon in an accredited operating room facility. And, as we’ve previously mentioned, it’s crucial for you to find a plastic surgeon that understands all your needs for you to have the best experience in the long run.
A trend that’s really skyrocketed over the past couple of years is butt implants, better known as the Brazilian butt lift. The look – made famous by celebrities such as Kim Kardashian and Sofia Vegara – is achieved by surgically grafting fat from areas such as the abdomen, flanks or thighs and injecting it into the buttocks. Using a fat graft rather than an actual implant helps give a more natural look. This procedure was so uncommon in the early 2000s, that the American Society of Plastic Surgery didn’t even track it. That’s all changed, with a recent 200 percent increase in these surgeries over the last couple of years. Safe to say this procedure is on the ASPS’s radar now.
Finally, let’s look at the trend of “lifts.” These can be performed on several areas of the body to help combat the effects of gravity, weight loss or changes due to pregnancy. One example: an alternative to traditional breast augmentation is a breast lift with augmentation, where excess skin is removed and the areolar complex is repositioned into a more youthful position. We fully anticipate there to be an increase in breast lift, thigh lift and facelifts in the coming years.
As we watch a lot of trends ebb and flow, we like to keep the procedures that remain consistently popular the mainstay of our practice. If you’d like to explore whether any of these invasive or non-invasive procedures are for you, please call us to schedule a consultation with us today.