Is Social Media the New Marketplace for Plastic Surgery?
People are turning to social media sites like Facebook and Twitter when shopping for plastic surgery.
In a study conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 42% of the people who underwent plastic surgery in 2011, first consulted their social media sites like Facebook or Twitter, for information on plastic surgery. That’s up 29% from 2010.
Some people seem to want to peruse before & after pictures, ask their friends to make recommendations and generally look for social proofing about the procedure and surgeon they’re going to choose. Of course, people have been doing that since the days of HTML Yahoo chat, but the meteoric rise of purely social media pages, seems to have created its own niche.
Smart doctors are using social media sites to get the word out about their services.
Plastic surgery for cosmetic or reconstructive purposes is a fairly social concept. People will choose a particular procedure for reasons of aesthetics, so it’s no surprise they’re going to see who the people in their “community” recommend to correct or enhance their look. Being where your potential clients can find you only makes good sense. Plastic surgeons can also join professional organizations and websites like those offered on LinkedIn, to further network and improve their social proof.
Don’t let your social media “friends” have too much influence on your upcoming plastic surgery.
We are always going to ask friends and family for their advice. That’s part of being social animals, and helps us build bonds with the people around us. But that doesn’t mean they’re always going to give us the best advice. Everyone has their own favorite scary story to tell. Your best bet, when seeking advice in anything, is to speak with people who have done it successfully. That actually applies to just about everything, from traveling abroad to going into business for yourself. And yes, plastic surgery.
Use social media to find and communicate with people who have done what YOU want to do, and experienced excellent results. They will generally tell you the good and the bad, instead of only the bad.
Talk to an actual plastic surgeon personally, if you want to get the best advice possible.
A doctor with all the right credentials and an impeccable reputation isn’t going to need to “sell” you on anything. Dr. Timothy Janiga takes great pride in the relationships he establishes with his patients, first and foremost. He always invests the time necessary to understand both the physical and psychological ramifications a surgery will have on his clients. He will only give you the best advice, based on his experience and medical knowledge. If he believes a procedure isn’t right for you, he will be very clear about that. He will make sure that you are in possession of all the pertinent facts necessary, so you can make a fully informed decision.
If you would like to schedule an appointment to speak personally with Dr. Janiga, please contact us today. He is always happy to meet new people.