The Rise of ‘Brotox’: More Men Are Getting Botox Than Ever Before
Brotox is the term that has been coined for Botox in men. Botox is botulinum toxin type A and is a muscle inhibitor that is injected into the muscles in the face to decrease movement along with the lines created by that movement. There are three types of botulinum toxin type A: Botox, Dysport, and Xeomin. Each one has its unique qualities, but all three are able to be used in men.
The American Society of Plastic Surgeons reports that in 2014, more than 410,000 men received Botox, making it the most common non-surgical cosmetic procedure for men last year. It is so common in men that, for the first time, we are starting to receive Botox pamphlets and advertisements with men on the cover.
Interestingly, when giving botulinum toxin type A to men, we find that the facial muscles are much stronger, just like on the rest of the body. Therefore, men require 25 to 50 percent more Botox than their female counterparts. If this fact is overlooked, men will not get good inhibition and may not be satisfied with their procedure. Another important characteristic in a man that cannot be overlooked is the forehead and eyebrow position. In a man, the eyebrows are naturally flatter and don’t arch as much as in a woman. When you perform Botox in a man, you must take care to maintain the flatter eyebrow to prevent a feminized look.
Whether you’re a man or a woman, it’s crucial to find an experienced provider that understands facial anatomy, the difference between men and women, as well as the dosage requirements. Please call our office and make a complementary consultation for Botox or other cosmetic surgical or nonsurgical procedures.